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Using your URL as a strategic promotional keyword
The following paragraph comes from our popular music study, How to Promote Your Music Successfully on the Internet.
Your web site address can be as powerful as the Title when it comes to a search engine determining the relevancy of your site. If you can use a strategic keyword in your web site’s address, you continue to improve your odds of a high listing.
For example, let’s say you have a site on the subject of Flamenco music and your URL is
http://www.domain.com/john-smith/. Consider putting your site in a sub-directory like this:
http://www.domain.com/john-smith/flamenco/
You now have a strategic keyword in your URL.
If you have your own domain name, try using keywords in that name, for example;
http://www.flamencomusic.com.
Let’s take this a step further to further illustrate this. Let’s say John’s home page is located at http://www.flamencomusic.com/index.html. Now, he has several articles he’s written on Flamenco guitar technique. Where should he put those pages on his site to get the best results from the search engines? John should create a sub-directory called guitar, then one further called technique. Now, if he has several articles on technique, these should be placed in http://www.flamencomusic.com/guitar/technique/ .
Now, from his home page, he lists several of these articles and links them to the appropriate sub pages. For example:
http://www.flamencomusic.com/guitar/technique/tromolo.htm
http://www.flamencomusic.com/guitar/technique/legatos.htm
http://www.flamencomusic.com/guitar/technique/tempestad.htm
and so on...
Now, if John views the HTML of his home page, he will see these URL links complete with some powerful keywords! When the search engine robot comes along to index John’s flamenco page, this URL text is indexed as well, boosting the relevancy of John’s Flamenco music site.
Don’t get too carried away with this idea. Use it only where appropriate. If you’re going to have links to other pages within your site they might as well contain your strategic keywords.
The above text sample from.....
