Home
Search this Site
Email Us!
Link to Us!
How to Promote Your Music on the Net
Details Here!
Subscribe to
RainMusic
and we'll deliver the latest news and reviews to you via email once per month! Subscribe Here!
The Sheet Music Addict!
Find the Sheet Music you're looking for easily and quickly! Click Here!
Site Reviews
by Topic
The Business
of Promoting Independent Music
CD Duplication
CD Graphic Design
Copyright & Music Law
Misc. Musician Resources
Musician Communities
Music Biz Articles
Talent
Agencies
Newscasting and Music Promotion: Quick Hits for Quick Results
Any musician selling their music on the Internet knows how hard it is draw traffic to their web site. It's even harder to find the right kind of traffic... visitors with the potential to buy your product. The competition for visitors is fierce, and if you're just getting started on the net you can bet you have an uphill climb ahead of you.
In our book, How to Promote Your Music Successfully on the Internet we suggest a number of proven strategies for drawing traffic to your site. These strategies, when used together, create a very powerful means of attracting targeted traffic to your web site.
One of these is a relatively simple strategy we call Newscasting. It's perfect for bringing traffic to your site quickly if your timing is right. With Newscasting, timing is everything!
If you’ve done your research you should already know who your targeted audience is. You probably also know what kinds of things they are interested in. These potential customers most often surf the net looking for information. Some of this information is news-based. With Newscasting, your goal is to satisfy this need, and while the implementation of this strategy is fairly simple, it may take some initial research to determine how best to employ this on your own web site.
The concept is simple: create a “news” page and keep a close eye on breaking news that would
be of interest to your visitors. (Note, this shouldn't just be any old news, but news that would bring in people who would also tend to gravitate toward your style
of music). The news might involve popular music groups, entertainers, or any other information of interest to your
potential target audience (for more information on targeting your audience, see our article Selling
Your Music on the Net: Key Strategies for Success). As soon as this big news breaks,
update your news web page with links, pictures, or whatever else you can find relating to that story. Then, prepare
your web page for search engine registration by fine-tuning your meta tags and publish that page immediately to
the search engines.
A recent example of this on our own web site involved the film Titanic. As soon as sheet music was available from
the film, we put information where to find that sheet music at our Pianist Resource Center. We then submitted that
page to the search engines. The result was a flood of hits from pianists looking for the sheet music. That brought
in a lot of traffic and introduced our site to a number of pianists who might not have found it otherwise. Not
only did we provide them with useful information they were interested in, we also had the opportunity to put our
solo piano CDs in front of them.
This marketing technique does require excellent timing. Whenever big news breaks, sites using this technique to
market themselves pop up everywhere. You have to jump on it first to get the first big wave of visitors.
While not a permanent traffic builder, if you continue to update your news page with information that's current and just breaking, you'll find Newscasting a good tool for introducing new visitors to your web site.
Article by David Nevue
Author, How to Promote Your Music Successfully on the Internet
